Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Strategische Planung grenzenloser Destinationen. Vertikale und branchenübergreifende Erweiterung Touristischer Regionen
Strategische Planung grenzenloser Destinationen. Vertikale und branchenübergreifende Erweiterung Touristischer Regionen

Strategische Planung grenzenloser Destinationen. Vertikale und branchenübergreifende Erweiterung Touristischer Regionen

Strategische Planung grenzenloser Destinationen. Vertikale und branchenübergreifende Erweiterung Touristischer Regionen

Felix B Herle

39,83 €
IVA incluido
Disponible
Editorial:
ibidem
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9783898219082
39,83 €
IVA incluido
Disponible

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Sobre IBD

Das Freizeitverhalten der Deutschen wird vermehrt durch Urlaubserlebnisse beeinflusst. Etwa zwei Drittel der Reisenden versuchen die besondere Urlaubsstimmung auch im Alltag zu erleben. Ausgerichtet auf diese Bedürfnisse entstehen außerhalb der Touristischen Regionen neue destinationsspezifische Erlebnisräume. Destinationen können von diesem Trend profitieren und diese touristifizierten Orte und Erlebnisangebote in ihr Marketing integrieren. Durch Markenerweiterung können so neue Strategien der Neukundengewinnung und Kundenbindung realisiert werden. 3

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