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Strategieperspektiven für TV 2.0

Strategieperspektiven für TV 2.0

Marc-Etienne Geser

83,55 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Sociedad y cultura: general
ISBN:
9783658015985
83,55 €
IVA incluido
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Sobre IBD

Ausgehend von der Auflösung der strikt linearen Bewegtbildkommunikation untersucht Marc-Etienne Geser die strategischen Optionen privater Fernsehunternehmen zur (Weiter-)Entwicklung ihrer Medienangebote und Geschäftsmodelle in digitalen Netzwerkmedien. Der Autor zeichnet ein fundiertes Bild der neuen strategischen Herausforderungen für private Fernsehunternehmen vor dem Hintergrund von Digitalisierung und Konvergenz der Telekommunikations-, Informations-, Medien- und Unterhaltungsmärkte. Er bietet - abgeleitet aus der unternehmensstrategischen Theorie - lösungsorientierte Handlungsschritte für die strategisch notwendige Transformation zu einem Netzwerkmedienunternehmen, mit der private Fernsehunternehmen den Weg von einer „Push-Ökonomie' zu einer „Pull-Ökonomie' gestalten können.

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