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STRATEGIE DI MARKETING DIGITALE

STRATEGIE DI MARKETING DIGITALE

Rebeca Figueira / Samara Batista

54,25 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207903580
54,25 €
IVA incluido
Disponible

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Sobre IBD

Nel corso degli anni, con lo sviluppo e la crescita della tecnologia, Internet è diventato una piattaforma di comunicazione essenziale nella vita delle persone.è diventato una piattaforma di comunicazione essenziale nella vita delle persone. Con un accesso più facile alla comunicazione, si sono verificati cambiamenti significativi nelle abitudini e nei modi di consumo delle persone. Il progresso della tecnologia è riuscito a cambiare il modo in cui le persone lavorano, si relazionano e acquistano, determinando una maggiore vicinanza tra consumatori e organizzazioni. In questo contesto, le aziende hanno iniziato a utilizzare Internet come mezzo di comunicazione con i propri clienti, con l’obiettivo di promuovere i propri prodotti e servizi e incrementare le vendite. Questo libro aiuterà manager e imprenditori a capire quali sono i fattori che influenzano maggiormente il consumo online.

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