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ESTRATÉGIAS DE MARKETING DIGITAL

ESTRATÉGIAS DE MARKETING DIGITAL

Rebeca Figueira / Samara Batista

54,18 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786206760849
54,18 €
IVA incluido
Disponible

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Sobre IBD

Ao longo dos anos, com o desenvolvimento e crescimento tecnológico, a internet passou a ser uma plataforma de comunicação imprescindível na vida das pessoas. Com o acesso facilitado da comunicação, houveram mudanças significativas nos hábitos e formas de consumo das pessoas. O avanço da tecnologia tem conseguido modificar a forma como as pessoas trabalham, se relacionam e compram, resultando em uma maior proximidade entre os consumidores e as organizações. Nesse contexto, as empresas começaram a utilizar a internet como uma forma de se comunicar com seus clientes, com o objetivo de promover seus produtos e serviços e alavancar as vendas. Desse modo, entende-se que este livro auxiliará os gestores e empreendedores na compreensão de quais fatores mais influenciam no consumo online.

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