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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Varun Gupta

48,64 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Informática: cuestiones generales
ISBN:
9783031183232
48,64 €
IVA incluido
Disponible

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Sobre IBD

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

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