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Strategic Shifts between Business Types

Strategic Shifts between Business Types

Katrin Susanne Mühlfeld

133,67 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824479894
133,67 €
IVA incluido
Disponible

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Sobre IBD

Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.

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