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Strategic Public Relations Leadership

Strategic Public Relations Leadership

Anne Gregory / Paul Willis

301,88 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Empresa y gestión
ISBN:
9781032027999

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Sobre IBD

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

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  • Strategic Public Relations Leadership
    Anne Gregory / Paul Willis
    This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. ...
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