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Strategic Positioning in Voluntary and Charitable Organizations

Strategic Positioning in Voluntary and Charitable Organizations

Celine Chew

301,72 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780415453042

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Sobre IBD

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

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  • Strategic Positioning in Voluntary and Charitable Organizations
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    Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures. ...
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