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Strategic Political Communication

Strategic Political Communication

Strategic Political Communication

Gary a Copeland / Gary A. Copeland / Gary ACopeland / Karen S Johnson-Cartee / Karen S. Johnson-Cartee / Karen SJohnson-Cartee

60,46 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2003
Materia
Estudios mediáticos
ISBN:
9780742528826
60,46 €
IVA incluido
Disponible

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Sobre IBD

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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