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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education

Cynthia C Ryans / Cynthia C. Ryans / Cynthia CRyans / William L Shanklin / William L. Shanklin / William LShanklin

108,20 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
1986
Materia
Educación pedagogía
ISBN:
9780810818910

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects.

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