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Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction

 

269,21 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2016
Materia
Viajes y vacaciones
ISBN:
9781522505792
Páginas:
464
Encuadernación:
Otros

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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