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Strategic Marketing

Strategic Marketing

Alfred Kuss / Sven Reinecke / Torsten Tomczak

54,11 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9783658184162
54,11 €
IVA incluido
Disponible

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Sobre IBD

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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