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Strategic Luxury Management

Strategic Luxury Management

David Millán Planelles

267,98 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367858346
267,98 €
IVA incluido
Disponible

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Sobre IBD

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Otros libros del autor

  • Strategic Luxury Management
    David Millán Planelles
    Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. ...
    Disponible

    77,25 €