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Strategic Issues in International Retailing

Strategic Issues in International Retailing

 

104,44 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Empresa y gestión
ISBN:
9780415343718
104,44 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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Sobre IBD

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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