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Strategic International Marketing

Strategic International Marketing

Carl Arthur Solberg / Håvard Huse

271,92 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032467726

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Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

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  • Strategic International Marketing
    Carl Arthur Solberg / Håvard Huse
    Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. ...
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