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Strategic Innovation

Strategic Innovation

Allan Afuah

373,64 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780415997812

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Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

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