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Strategic Financial and Investor Communication

Strategic Financial and Investor Communication

Ian Westbrook

145,48 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9780415812061
145,48 €
IVA incluido
Disponible

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Sobre IBD

In today’s aggressive marketplace, listed companies can no longer rely on their numbers to do the talking: communication counts. In Strategic Financial and Investor Communication: The Stock Price Story Ian Westbrook argues that share price is more a story than a number. This book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communications with a professional’s pragmatism as well as academic rigour.

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