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Strategic Communications for School Leaders

Strategic Communications for School Leaders

Strategic Communications for School Leaders

James McGowan / Kate Donegan / Vicki Gunther

129,29 €
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2011
Materia
Organización y gestión educativa
ISBN:
9781442209428

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Sobre IBD

Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools’ appropriate share of scarce resources.

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    Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execu...
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