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Strategic Brand Storytelling

Strategic Brand Storytelling

Adam J. Mills

268,34 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032974415

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Sobre IBD

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

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