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STRATEGIC BRAND MANAGEMENT 4E P

STRATEGIC BRAND MANAGEMENT 4E P

ROSENBAUM ET AL

199,85 €
IVA incluido
Disponible
Editorial:
Oxford University Press
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9780198797807
199,85 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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