Inicio > > Ciencias de la computación > Inteligencia artificial > Strategic Blueprints for AI-Driven Marketing in the Digital Era
Strategic Blueprints for AI-Driven Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

 

243,80 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2025
Materia
Inteligencia artificial
ISBN:
9798337338972

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

Artículos relacionados

  • Artificial Cognition Systems
    ...
  • Cross-Disciplinary Applications of Artificial Intelligence and Pattern Recognition
    Vijay Kumar Mago
    The need for intelligent machines in areas such as medical diagnostics, biometric security systems, and image processing motivates researchers to develop and explore new techniques, algorithms, and applications in this evolving field. Cross-Disciplinary Applications of Artificial Intelligence and Pattern Recognition: Advancing Technologies provides a common platform for researc...
  • Emerging Applications of Natural Language Processing
    Over the last few years, the area of Natural Language Processing has drastically grown in recognition, not only within the research and development community, but also with industry professionals. As NLP continues to be discussed and researched, certain areas continue to grow and mature. As a result, the need for advanced research and information is in high demand. Emerging App...
  • Androids, Cyborgs, and Robots in Contemporary Culture and Society
    Steven John Thompson
    Mankind’s dependence on artificial intelligence and robotics is increasing rapidly as technology becomes more advanced. Finding a way to seamlessly intertwine these two worlds will help boost productivity in society and aid in a variety of ways in modern civilization. Androids, Cyborgs, and Robots in Contemporary Culture and Society is an essential scholarly resource that delve...
  • Deep Learning Innovations and Their Convergence With Big Data
    The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest sc...
  • Computational Psychoanalysis and Formal Bi-Logic Frameworks
    Giuseppe Iurato
    Computational psychoanalysis is a new field stemming from Freudian psychoanalysis. The new area aims to understand the primary formal structures and running mechanisms of the unconscious while implementing them into computer sciences. Computational Psychoanalysis and Formal Bi-Logic Frameworks provides emerging information on this new field which uses psychoanalysis and the unc...