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Strategia komunikacji i cyfryzacja multimodalnego transportu towarowego w DRK

Strategia komunikacji i cyfryzacja multimodalnego transportu towarowego w DRK

Jephthé MALONGI MBUYI

64,37 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Teoría general del derecho
ISBN:
9786208902087
64,37 €
IVA incluido
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Sobre IBD

W kontekście globalizacji, gdzie wydajność logistyki jest strategiczną dźwignią konkurencyjności, identyfikowalność ładunków staje się imperatywem dla przejrzystości i wydajności. Niniejszy artykuł naukowy analizuje strategię komunikacyjną Office de Gestion du Fret Multimodal (OGEFREM) w Demokratycznej Republice Konga w obliczu wyzwań związanych z cyfryzacją i zarządzaniem logistyką. Wykorzystując multidyscyplinarne podejście łączące teorię perswazji, komunikację organizacyjną i analizę systemową, badanie kwestionuje przydatność obecnych narzędzi (FERI, FERE, Tour de Contrôle Logistique) i proponuje innowacyjne sposoby bardziej interaktywnej, zintegrowanej i zorientowanej na użytkownika komunikacji. Praca ta łączy w sobie rygor akademicki i praktyczne zaangażowanie, mając na celu optymalizację przejrzystości, płynności i bezpieczeństwa przepływów multimodalnych w DRK.

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Otros libros del autor

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  • Estratégia de comunicação e digitalização do transporte multimodal de mercadorias na RDC
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  • Strategia di comunicazione e digitalizzazione del trasporto multimodale di merci nella RDC
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    In un contesto di globalizzazione in cui le prestazioni logistiche sono una leva strategica per la competitività, la tracciabilità delle merci sta diventando un imperativo per la trasparenza e l’efficienza. Questo lavoro scientifico analizza la strategia di comunicazione dell’Office de Gestion du Fret Multimodal (OGEFREM) nella Repubblica Democratica del Congo, di fronte alle s...
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