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Strategia di comunicazione e digitalizzazione del trasporto multimodale di merci nella RDC

Strategia di comunicazione e digitalizzazione del trasporto multimodale di merci nella RDC

Jephthé MALONGI MBUYI

64,37 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Teoría general del derecho
ISBN:
9786208902094
64,37 €
IVA incluido
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In un contesto di globalizzazione in cui le prestazioni logistiche sono una leva strategica per la competitività, la tracciabilità delle merci sta diventando un imperativo per la trasparenza e l’efficienza. Questo lavoro scientifico analizza la strategia di comunicazione dell’Office de Gestion du Fret Multimodal (OGEFREM) nella Repubblica Democratica del Congo, di fronte alle sfide della digitalizzazione e della governance logistica. Utilizzando un approccio multidisciplinare che combina la teoria della persuasione, la comunicazione organizzativa e l’analisi sistemica, lo studio si interroga sulla pertinenza degli strumenti attuali (FERI, FERE, Tour de Contrôle Logistique) e propone percorsi innovativi per una comunicazione più interattiva, integrata e orientata all’utente. Questo lavoro unisce rigore accademico e impegno pratico, al fine di ottimizzare la trasparenza, la fluidità e la sicurezza dei flussi multimodali nella RDC.

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Otros libros del autor

  • Communication strategy and digitalization of multimodal freight in the DRC
    Jephthé MALONGI MBUYI
    In a context of globalization, where logistics performance is a strategic lever for competitiveness, freight traceability is becoming an imperative for transparency and efficiency. This scientific paper analyzes the communication strategy of the Office de Gestion du Fret Multimodal (OGEFREM) in the Democratic Republic of Congo, in the face of the challenges of digitalization an...
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  • Kommunikationsstrategie und Digitalisierung des multimodalen Güterverkehrs in der DRK
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  • Estratégia de comunicação e digitalização do transporte multimodal de mercadorias na RDC
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    Num contexto de globalização em que o desempenho logístico é uma alavanca estratégica de competitividade, a rastreabilidade do transporte de mercadorias torna-se um imperativo de transparência e de eficácia. Este artigo científico analisa a estratégia de comunicação do Office de Gestion du Fret Multimodal (OGEFREM) na República Democrática do Congo, face aos desafios da digital...
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  • Strategia komunikacji i cyfryzacja multimodalnego transportu towarowego w DRK
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    W kontekście globalizacji, gdzie wydajność logistyki jest strategiczną dźwignią konkurencyjności, identyfikowalność ładunków staje się imperatywem dla przejrzystości i wydajności. Niniejszy artykuł naukowy analizuje strategię komunikacyjną Office de Gestion du Fret Multimodal (OGEFREM) w Demokratycznej Republice Konga w obliczu wyzwań związanych z cyfryzacją i zarządzaniem logi...
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  • Stratégie de communication et digitalisation du fret multimodal en RDC
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    Dans un contexte de mondialisation où la performance logistique est un levier stratégique de compétitivité, la traçabilité du fret devient un impératif de transparence et d’efficacité. Ce travail scientifique analyse la stratégie de communication de l’Office de Gestion du Fret Multimodal (OGEFREM) en République Démocratique du Congo, face aux défis de digitalisation et de gouve...
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