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Strategia di marketing per gli smartphone Huawei

Strategia di marketing per gli smartphone Huawei

Pradeep Paraman / Wang Yubo

73,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786208312237
73,27 €
IVA incluido
Disponible

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Sobre IBD

Questo studio esamina la strategia di marketing degli smartphone di Huawei nel contesto del blocco tecnologico statunitense. Analizza come l’azienda si sia adattata alle sfide poste dalle restrizioni all’accesso a tecnologie e mercati chiave. La ricerca evidenzia i cambiamenti strategici di Huawei, tra cui lo sviluppo di tecnologie proprietarie, il rafforzamento delle catene di fornitura e l’enfasi sulla fedeltà al marchio nei mercati nazionali e internazionali. Esplorando questi adattamenti, lo studio si propone di fornire indicazioni sul modo in cui Huawei naviga in un ambiente limitato, identificando al contempo nuove opportunità di crescita e innovazione nel competitivo panorama degli smartphone.

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Otros libros del autor

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