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Strafverhalten Von Konsumenten

Strafverhalten Von Konsumenten

Frederik Meyer

96,49 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834929457
96,49 €
IVA incluido
Disponible

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Sobre IBD

Frederik Meyer entwickelt ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Urteil von Konsumenten besser zu verstehen und fundierte Implikationen für die Unternehmenspraxis sowie die Forschung abzuleiten.

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