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Storytelling in Organizations

Storytelling in Organizations

Anna Linda Musacchio Adorisio

134,23 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9781349311651
134,23 €
IVA incluido
Disponible

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Sobre IBD

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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