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Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

S M A Moin

241,21 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032689425

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Sobre IBD

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

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