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Storytelling for Sustainability

Storytelling for Sustainability

Jeff Leinaweaver

65,79 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781910174500
65,79 €
IVA incluido
Disponible

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Sobre IBD

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling 'transmit resonance' and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

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