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Storytelling for Beginners

Storytelling for Beginners

Nicole Menrath

9,34 €
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Editorial:
Nicole Menrath
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9798223759621
9,34 €
IVA incluido
Disponible

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Sobre IBD

You’ve probably already realized that storytelling is ubiquitous today and that it’s hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about? 

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