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Storytelling and Market Research

Storytelling and Market Research

C. Frederic John

65,37 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Comunicación y presentación empresarial
ISBN:
9781032064857
65,37 €
IVA incluido
Disponible

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Sobre IBD

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Otros libros del autor

  • Storytelling and Market Research
    C. Frederic John
    Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. ...