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Stories of Innovation for the Millennial Generation

Stories of Innovation for the Millennial Generation

Piero Formica

65,64 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Emprendimiento y emprendedores
ISBN:
9781137350084
65,64 €
IVA incluido
Disponible

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Sobre IBD

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book’s narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to ’terrae incognitae’ (unknown lands). This book is a narrative of a fictional voyage to the ’terra incognita’ of Innoland - the island of innovation and other mental travels that make sense of events and actions which spur innovation.Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

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