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Standort-Marketing und Event-Management

Standort-Marketing und Event-Management

Christof Graf / Nicole Kalina-Klensch

99,20 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783824407910
99,20 €
IVA incluido
Disponible

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Sobre IBD

Anlässlich des 250. Jubiläums des Landgestüts Zweibrücken entwickeln Christof Graf und Nicole Kalina-Klensch ein Betriebs- und Marketing-Konzept zur Lösung ökonomischer Probleme. Die praxisorientierte Studie zeigt mit Blick auf Erlebnisse und Events neue Geschäftsfelder auf. Die betriebswirtschaftlichen Berechnungen werden durch ein integriertes Event-Management ergänzt.

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