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Stakeholderspezifische Wirkung von Corporate Brands

Stakeholderspezifische Wirkung von Corporate Brands

Lars Fiedler

90,49 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835006423
90,49 €
IVA incluido
Disponible

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Sobre IBD

Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit für einen generischen, entscheidungsorientierten Prozess zur Führung von Unternehmensmarken.

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