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Stakeholderorientierte Führung großer Stiftungen

Stakeholderorientierte Führung großer Stiftungen

Barbara Stahl

78,27 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783658080426
78,27 €
IVA incluido
Disponible

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Sobre IBD

Aus einer verhaltens­wissenschaftlichen Perspektive heraus untersucht Barbara Stahl die zentralen Einstellungen der Stakeholder wie Markenimage, Zufriedenheit, Vertrauen und Commitment und stellt diese psychologischen Konstrukte in einen Kausalzusammenhang mit der Stiftungsperformance. Während die marktorientierte Führung von Unternehmen seit vielen Jahren sowohl in der Marketingtheorie als auch in der Unternehmens­praxis fest verankert ist, findet die dazu äquivalente Stakeholder­orientierung von sachzielorientierten Stiftungen in der theore­tischen und praktischen Auseinandersetzung (noch) wenig Aufmerk­samkeit.

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