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Stadia Naming Rights in Sport

Stadia Naming Rights in Sport

Dominic Medway / Leah Gillooly / Terry Eddy

97,00 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780367630089

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Sobre IBD

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

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Otros libros del autor

  • Stadia Naming Rights in Sport
    Dominic Medway / Leah Gillooly / Terry Eddy
    This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. ...
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