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Sportsponsoring - Grundlagen, Merkmale, Organisation

Sportsponsoring - Grundlagen, Merkmale, Organisation

Sebastian Möller

24,00 €
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Disponible
Editorial:
GRIN Publishing
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783656110934
24,00 €
IVA incluido
Disponible

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Sobre IBD

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Abkürzungsverzeichnis ii Abbildungsverzeichnis ii 1. Einleitung 1 1.1 Problemstellung 1 1.2 Inhalt der Arbeit und Vorgehensweise 1 2. Grundlagen des Sportsponsoring 2 2.1 Entwicklung und Definition 2 2.2 Sportsponsoring in der Kommunikationspolitik 3 2.3 Bedeutung des Sponsorings 3 2.4 Merkmale des Sponsorings 4 2.5 Wirkung des Sportsponsoring 4 3. Management des Sportsponsoring 5 3.1 Analyse und Planung 6 3.2 Zielsetzung 6 3.3 Erscheinungsformen des Sportsponsorings 7 3.4 Risiken und Probleme 9 3.5 Kontrolle 10 4. Schlussfolgerung und Ausblick 10 Literaturverzeichnis iii

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