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Sport Sponsorship Insights

Sport Sponsorship Insights

Gashaw Abeza / Mark Harrison / Norm O’Reilly

96,71 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367723941
96,71 €
IVA incluido
Disponible

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Sobre IBD

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

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Otros libros del autor

  • Sport Sponsorship Insights
    Gashaw Abeza / Mark Harrison / Norm O’Reilly
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. ...
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