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Sport, Media and Mega-Events

Sport, Media and Mega-Events

 

108,23 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Estudios mediáticos
ISBN:
9781138930391
108,23 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

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