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Sport, Culture and Advertising

Sport, Culture and Advertising

 

301,86 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2004
Materia
Deportes y recreación al aire libre
ISBN:
9780415339919

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers’ sponsorship of sports as well as cases where sport and ’fitness’ lend their perceived positive imagery to a wide range of consumer goods.

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