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Sport Business in the Global Marketplace

Sport Business in the Global Marketplace

A. Smith / H. Westerbeek

66,46 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9781349508457
66,46 €
IVA incluido
Disponible

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Sobre IBD

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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