Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Sport Business in the Global Marketplace
Sport Business in the Global Marketplace

Sport Business in the Global Marketplace

A. Smith / H. Westerbeek

66,46 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9781349508457
66,46 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Business Leadership and the Lessons from Sport
    A. Smith / H. Westerbeek
    Parallax: The Sport-Leadership Lesson Levelling the Playing Field: 10 Leadership Myths Exposed by Sport Fair Game: Leaders and Followers Playing to Win: The Leadership Function Team of Champions or a Champion Team: Leading Teams The Flow State: Spiritual and Emotional Dimensions From the Sidelines: Coaching and Mentoring Thinking Outside the Ball Park: Marketing Leaders Staying...
  • The Sport Business Future
    A. Smith / H. Westerbeek
    The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ’green’ sport. The Sport Business Future , written by experts in the area, ...
    Disponible

    48,15 €

  • The Sport Business Future
    A. Smith / H. Westerbeek
    The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ’green’ sport. The Sport Business Future , written by experts in the area, ...
    Disponible

    66,75 €

  • Sport Business in the Global Marketplace
    A. Smith / H. Westerbeek
    S-commerce: Facing the Future of Sport Business Bums on Seats: The Social Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider’s Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultu...