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Społeczno-ekonomiczny wpływ marketingu produktów

Społeczno-ekonomiczny wpływ marketingu produktów

Fousséni TRAORE

61,44 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208747527
61,44 €
IVA incluido
Disponible

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W ostatnich dziesięcioleciach szybki wzrost demograficzny miast Afryki Zachodniej doprowadził do rozwoju prawdziwych rynków zróżnicowanych produktów lokalnych (Fanny G. i in., 2012, s.05). Daloa, czwarte co do wielkości miasto Wybrzeża Kości Słoniowej, liczy 421 879 mieszkańców (RGPH, 2021), a wskaźnik urbanizacji wynosi 26,16%. Ten silny rozwój miast doprowadził do wysokiego popytu na produkty rolne, aby zaspokoić potrzeby mieszkańców miast. Na obszarze miejskim znajduje się dziewięć codziennych rynków (Mairie, 2021), na których ludność miejska kupuje zarówno produkty spożywcze, jak i towary przemysłowe. Rynki te są codziennie zaopatrywane w żywność przez regularne cotygodniowe rynki podprefektury Daloa. Oprócz funkcji dostarczania produktów spożywczych, rynki miejskie w Daloa umożliwiają graczom utrzymanie aktywności dzięki dostępowi do regularnych źródeł dochodu. Celem niniejszego artykułu jest analiza społeczno-ekonomicznego wpływu rynków miejskich Daloa na ich interesariuszy (handlowców i konsumentów).

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