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Soziales Engagement Von Unternehmen

Soziales Engagement Von Unternehmen

Isabel Matthes

96,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834915177
96,92 €
IVA incluido
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Sobre IBD

Isabel Matthes entwickelt ein umfassendes Modell zur Erklärung der Wirkung unternehmerischen sozialen Engagements mit dem Ziel, Prozesse zu verstehen und fundierte Implikationen für das Management abzuleiten. Die Resultate der empirischen Überprüfung des Modells belegen, dass sich soziale Aktivitäten von Unternehmen zur Steigerung des Markenwerts aus Konsumentensicht eignen.

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