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Sozialer Abstieg und Konsum

Sozialer Abstieg und Konsum

Eva Diana Wendt

83,63 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834923561
83,63 €
IVA incluido
Disponible

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Sobre IBD

Eva Wendt geht der Frage nach, wie Individuen mit einer Schmälerung ihrer individuellen finanziellen Ressourcen umgehen und wie sich dies auf ihr Konsumverhalten auswirkt. Sie analysiert quantitative Sekundärdaten und eigens erhobene qualitative Daten und identifiziert sowohl zentrale emotions- und problemorientierte Bewältigungsreaktionen von Individuen als auch verschiedene Strategien der alternativen Bedürfnisbefriedigung.

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