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Sound Branding

Sound Branding

Sound Branding

Jan-Albert Berg

39,83 €
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Editorial:
GRIN Verlag
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783656240679

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Sobre IBD

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,00, Private Fachhochschule Göttingen, Sprache: Deutsch, Abstract: ... 1. Einleitung 1.1 Problemstellung und Zielsetzung Das gegenwärtige und für die Zukunft prognostizierte Markenführungsumfeld wird durch die wachsende Informationsüberlastung der Rezipienten, die Intensivierung des horizontalen und vertikalen Wettbewerbs, die produkt- und markenbezogene Nivellierung und das nachfrageseitige Streben nach individuellen, emotionalen Konsumerlebnissen dominiert...

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