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SODDISFAZIONE DEI CLIENTI SULL’ONLINE BANKING

SODDISFAZIONE DEI CLIENTI SULL’ONLINE BANKING

G. CHANDANA DEEPA / Mariappan Raja

115,87 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Banca
ISBN:
9786206560739

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Sobre IBD

Il presente libro è significativo per diversi aspetti. Questo studio si propone di analizzare l’effetto sulla soddisfazione dei clienti del settore bancario rispetto alla qualità dei servizi di e-banking. La ricerca ha seguito il metodo quantitativo della distribuzione di un sondaggio ai clienti delle banche di Chennai e dell’analisi dei dati utilizzando diversi test statistici, tra cui il SEM con AMOS. I risultati principali di questo studio sono che l’affidabilità è il principale predittore della soddisfazione dei clienti nei servizi di e-banking. I risultati di questo studio porteranno a una migliore comprensione di cosa e come le banche del settore pubblico possono sfruttare gli sviluppi della tecnologia informatica per sviluppare servizi di e-banking che soddisfino le esigenze dei loro clienti. I servizi di e-banking sono ancora relativamente nuovi per la popolazione indiana, soprattutto nelle aree semi-urbane e rurali, e devono essere oggetto di maggiore attenzione.

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