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SATISFAÇÃO DOS CLIENTES COM OS SERVIÇOS BANCÁRIOS EM LINHA

SATISFAÇÃO DOS CLIENTES COM OS SERVIÇOS BANCÁRIOS EM LINHA

G. CHANDANA DEEPA / Mariappan Raja

115,85 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Banca
ISBN:
9786206560746

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Sobre IBD

O presente livro é significativo em vários aspectos. Este estudo tem como objetivo analisar o efeito na satisfação dos clientes do sector bancário no que diz respeito à qualidade dos serviços de e-banking. A investigação seguiu o método quantitativo de distribuição de um inquérito a clientes bancários em Chennai e de análise dos dados utilizando vários testes estatísticos, incluindo SEM com AMOS. As principais conclusões deste estudo são que a fiabilidade é o principal indicador da satisfação do cliente nos serviços bancários electrónicos. Os resultados deste estudo permitirão compreender melhor o que e como os bancos do sector público podem tirar partido da evolução das tecnologias da informação para desenvolver serviços bancários electrónicos que satisfaçam as necessidades dos seus clientes. Os serviços bancários electrónicos são ainda relativamente novos para a população indiana, especialmente nas zonas semi-urbanas e rurais, e devem ser objeto de maior atenção.

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Otros libros del autor

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  • SODDISFAZIONE DEI CLIENTI SULL’ONLINE BANKING
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    Il presente libro è significativo per diversi aspetti. Questo studio si propone di analizzare l’effetto sulla soddisfazione dei clienti del settore bancario rispetto alla qualità dei servizi di e-banking. La ricerca ha seguito il metodo quantitativo della distribuzione di un sondaggio ai clienti delle banche di Chennai e dell’analisi dei dati utilizzando diversi test statistici...
  • ZUFRIEDENHEIT DER KUNDEN MIT DEM ONLINE-BANKING
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    Das vorliegende Buch ist in mehrfacher Hinsicht von Bedeutung. Ziel dieser Studie ist es, die Auswirkungen auf die Kundenzufriedenheit im Bankensektor im Hinblick auf die Qualität der E-Banking-Dienstleistungen zu analysieren. Die Forschung folgte der quantitativen Methode der Verteilung einer Umfrage an Bankkunden in Chennai und der Analyse der Daten unter Verwendung mehrerer ...
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