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Social Media, Organizational Identity and Public Relations

Social Media, Organizational Identity and Public Relations

Amy Thurlow

91,33 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367665036
91,33 €
IVA incluido
Disponible

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Sobre IBD

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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