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Social Media Measurement and Management

Social Media Measurement and Management

Jeremy Harris Lipschultz

244,57 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9781032252100

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Sobre IBD

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

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