Your personal brand involves different aspects such as your professional presence and physical aspect, your behavior and verbal and nonverbal communication, network of contacts and your presence on the internet and social networks. Used correctly these different aspects enhance your presence in the industry. One of the key tools to manage and enhance your personal brand is social networks. If you are those who want to learn how to use this in an efficient way, this book will teach you: 1. Social network statistics 2. What is a personal brand? 3. How to build your personal brand 4. Tips for managing personal brand Brands increasingly use social networks to get closer to their consumers and to generate a closer relationship with their potential customers. However, there are different ways in which you can use social media tools for your own benefit. The main uses in network marketing are to build brand and build loyalty. It seeks to interrelate with the public, deliver relevant content and ensure that the potential customers can communicate with the company in an easy manner. Facebook is the channel that works best today for this type of strategy.