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Social-Media-Kommunikation entlang der Customer Journey

Social-Media-Kommunikation entlang der Customer Journey

Gregor Hopf

22,55 €
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Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658348908
22,55 €
IVA incluido
Disponible

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Sobre IBD

Einleitung: von Eitelkeit zu Erkenntnis.- Steuerung entlang der Customer Journey.- Aufmerksamkeit (Awareness).- Interesse und Erwägung (Interest and Consideration).- Absicht und Kauf.- Zufriedenheit, Kundenbindung und Fürsprache.- Optimierung.- Fazit und Ausblick.

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